Developing idea and organizing a photoshoot for the launch of Carma’s new website.
Next Stop Carma 2.0
In May 2023, Carma launched a campaign to support the launch of our new website. Set against the nostalgic backdrop of an old tram, the campaign creatively shared the message of progress with "Next Stop Carma 2.0."
Every visual element, from website banners to product materials, was shot on location, ensuring a cohesive and visually appealing story.
The integration of campaign material across channels resulted in heightened brand awareness and positive feedback. Users praised the creativity, and the campaign became a notable talking point within our target audience and business partners.
The "Next Stop Carma 2.0" campaign demonstrated the power of creative storytelling. By leveraging an unconventional location, we not only supported the new website launch but also achieved substantial growth in brand awareness.
